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[[|http://geocities.com/n8chz/PubwanWiki/InformationAsymmetry.html Information asymmetry]] is an unfair informational advantage.  The dupermarket loyalty card is the classic example.  The dupermarket knows me better than I know myself.  I wish I knew more about the nuts and bolts of its business model.  Information asymmetry is part of the terminology (jargon) of microeconomics.