InformationAsymmetry

[[|http://geocities.com/n8chz/PubwanWiki/InformationAsymmetry.html Information asymmetry]] is an unfair informational advantage. The dupermarket loyalty card is the classic example. The dupermarket knows me better than I know myself. I wish I knew more about the nuts and bolts of its business model. Information asymmetry is part of the terminology (jargon) of microeconomics.