AmazingSuperSocks
Socks case study selected at random, but why not contemplate perfect socks.
Amazing Super Socks use space age polymers to keep your feet clean and dry. The feather soft inside is odor retardant and covered with a one way semipermiable membrane that lets moisture out but not in which in turn is covered with a durable water repellent stain resistant surface.
motivation: Socks that allow you to stick your foot in a bucket of water and then just shake off the drops without getting wet are pretty cool. If you do laundry once a week you only need two pair instead of eight. Keeping feet dry and clean these sock improve the quality of life. Take out the garbage or get the paper. Live in your socks.
cost: $1/pair?
market: $5/pair?
resourceUtilization: $0.10 crude oil, $0.15 energy per pair?
socialCost: displace cotton workers
competition: There is currently a healthy competition in the sock market.
disposition: There is no driving need that WE enter the sock market. Unless there was a cotton shortage or some other synergy there is no call to pursue this.